47 Specialized Sales, Merchandising and Marketing Operations Programs
| # | School | Net Price | In-State Tuition | Graduation Rate | Acceptance Rate |
|---|---|---|---|---|---|
| 1 |
CUNY New York City College of Technology
Brooklyn, New York
|
$4,783 | $7,332 | 19.4% | 81.8% |
| 2 |
California State University-Fresno
Fresno, California
|
$6,480 | $6,980 | 54.8% | 95.4% |
| 3 |
Cheyney University of Pennsylvania
Cheyney, Pennsylvania
|
$9,837 | $10,904 | 16.2% | |
| 4 |
Eastern Kentucky University
Richmond, Kentucky
|
$9,962 | $10,130 | 49.7% | 64.3% |
| 5 |
Concord University
Athens, West Virginia
|
$9,983 | $9,700 | 42.3% | 91.4% |
| 6 |
University of Nevada-Las Vegas
Las Vegas, Nevada
|
$10,011 | $9,142 | 50.1% | 85.3% |
| 7 |
Pontifical Catholic University of Puerto Rico-Ponce
Ponce, Puerto Rico
|
$10,082 | $6,340 | 47.9% | 94.7% |
| 8 |
Texas Woman's University
Denton, Texas
|
$10,948 | $8,648 | 44.2% | 93.6% |
| 9 |
Western Illinois University
Macomb, Illinois
|
$11,592 | $14,952 | 44.8% | 75.0% |
| 10 |
University of Southern Maine
Portland, Maine
|
$11,729 | $10,920 | 46.3% | 85.4% |
| 11 |
Youngstown State University
Youngstown, Ohio
|
$11,877 | $10,791 | 52.9% | 80.6% |
| 12 |
Ferris State University
Big Rapids, Michigan
|
$12,202 | $13,630 | 47.9% | 87.9% |
| 13 |
Utah State University
Logan, Utah
|
$12,869 | $9,228 | 57.3% | 93.7% |
| 14 |
University of Georgia
Athens, Georgia
|
$13,816 | $11,180 | 87.2% | 42.6% |
| 15 |
Eastern Illinois University
Charleston, Illinois
|
$14,093 | $13,403 | 45.2% | 68.0% |
| 16 |
University of Louisiana at Lafayette
Lafayette, Louisiana
|
$14,118 | $10,418 | 52.0% | 74.6% |
| 17 |
University of Southern Mississippi
Hattiesburg, Mississippi
|
$14,224 | $9,618 | 50.6% | 98.8% |
| 18 |
Metropolitan State University of Denver
Denver, Colorado
|
$14,294 | $10,780 | 29.9% | 97.9% |
| 19 |
University of North Texas
Denton, Texas
|
$14,352 | $11,164 | 59.6% | 79.1% |
| 20 |
American InterContinental University System
Chandler, Arizona
|
$14,449 | $12,310 | 21.2% | |
| 21 |
Brigham Young University
Provo, Utah
|
$14,487 | $6,496 | 82.2% | 66.7% |
| 22 |
Southeast Missouri State University
Cape Girardeau, Missouri
|
$14,532 | $9,496 | 55.7% | 86.3% |
| 23 |
Central Washington University
Ellensburg, Washington
|
$14,715 | $9,192 | 49.9% | 93.5% |
| 24 |
Northern Arizona University
Flagstaff, Arizona
|
$14,922 | $12,652 | 56.9% | 80.0% |
| 25 |
Dominican University
River Forest, Illinois
|
$15,113 | $37,844 | 62.4% | 89.5% |
| 26 |
Stephen F Austin State University
Nacogdoches, Texas
|
$15,152 | $10,600 | 51.7% | 89.5% |
| 27 |
University of Central Missouri
Warrensburg, Missouri
|
$15,336 | $9,739 | 49.4% | 71.3% |
| 28 |
University of Maryland-College Park
College Park, Maryland
|
$15,590 | $11,505 | 88.6% | 44.6% |
| 29 |
Ball State University
Muncie, Indiana
|
$15,898 | $10,758 | 63.3% | 69.0% |
| 30 |
Graceland University-Lamoni
Lamoni, Iowa
|
$15,975 | $33,220 | 38.3% | 74.5% |
| 31 |
Sam Houston State University
Huntsville, Texas
|
$16,025 | $9,228 | 55.1% | 84.6% |
| 32 |
Central Michigan University
Mount Pleasant, Michigan
|
$16,041 | $14,190 | 61.8% | 79.0% |
| 33 |
Texas State University
San Marcos, Texas
|
$16,438 | $11,450 | 56.2% | 87.7% |
| 34 |
Eastern Michigan University
Ypsilanti, Michigan
|
$17,084 | $15,510 | 45.5% | 83.2% |
| 35 |
Indiana University of Pennsylvania-Main Campus
Indiana, Pennsylvania
|
$17,216 | $11,380 | 52.4% | 91.9% |
| 36 |
SUNY College of Technology at Delhi
Delhi, New York
|
$17,387 | $8,710 | 48.0% | 83.2% |
| 37 |
Ursuline College
Pepper Pike, Ohio
|
$18,027 | $37,860 | 53.2% | 85.1% |
| 38 |
Mount Mary University
Milwaukee, Wisconsin
|
$18,295 | $34,390 | 58.9% | 69.5% |
| 39 |
Grace College and Theological Seminary
Winona Lake, Indiana
|
$18,406 | $30,034 | 69.9% | 84.6% |
| 40 |
Lindenwood University
Saint Charles, Missouri
|
$18,516 | $21,100 | 50.3% | 74.0% |
| 41 |
Carson-Newman University
Jefferson City, Tennessee
|
$18,661 | $34,700 | 46.4% | 79.8% |
| 42 |
Western Michigan University
Kalamazoo, Michigan
|
$18,701 | $15,298 | 57.8% | 84.6% |
| 43 |
University of Central Oklahoma
Edmond, Oklahoma
|
$18,990 | $8,522 | 37.5% | 69.9% |
| 44 |
Davis & Elkins College
Elkins, West Virginia
|
$19,428 | $31,270 | 36.6% | 75.3% |
| 45 |
Kent State University at Kent
Kent, Ohio
|
$19,614 | $12,846 | 65.5% | 88.0% |
| 46 |
University of Missouri-Columbia
Columbia, Missouri
|
$19,889 | $14,130 | 76.2% | 79.1% |
| 47 |
University of Rhode Island
Kingston, Rhode Island
|
$19,899 | $16,408 | 71.0% | 76.4% |
Frequently Asked Questions
What accounts for the wide earnings gap among Specialized Sales, Merchandising and Marketing Operations graduates?
Earnings range from $27,126 at Concord University to $42,682 at Ferris State University, a $15,556 difference reflecting regional job markets and program focus. Schools in manufacturing regions like Michigan often produce higher-earning graduates due to automotive and industrial merchandising roles. Geographic location significantly impacts starting salaries, with urban markets typically offering more opportunities in retail analytics and supply chain management.
How do graduation rates vary among affordable marketing operations programs?
Graduation rates span from 16.20% at Cheyney University to 87.20% at University of Georgia, showing dramatic differences in student success. Public universities with higher admissions standards generally achieve better completion rates, though cost remains similar across institutions. Schools with graduation rates above 50% include Utah State at 57.30%, California State University-Fresno at 54.80%, and Youngstown State at 52.90%.
Is there a correlation between program cost and post-graduation debt levels?
Student debt varies significantly even within similar cost ranges, with Texas Woman's University graduates carrying $20,950 in debt despite a moderate $10,948 net price. Ferris State University shows higher debt at $25,500 but also delivers the strongest earnings at $42,682, potentially justifying the investment. University of Georgia maintains relatively low debt at $19,500 while charging $13,816 annually, suggesting effective financial aid management.
Where can students find the most accessible specialized marketing programs?
CUNY New York City College of Technology offers the lowest barrier to entry with $4,783 net cost and 81.80% acceptance rate in Brooklyn's commercial district. California State University-Fresno combines affordability at $6,480 with near-universal admission at 95.43% acceptance. Regional public universities typically provide the most accessible pathways, with in-state tuition reducing costs further for local residents.
Does program selectivity indicate better career preparation in marketing operations?
University of Georgia's selective 42.55% admissions correlates with strong 87.20% graduation rates and strong $42,123 median earnings. However, open-access programs like Pontifical Catholic University of Puerto Rico achieve solid 47.90% graduation rates with 94.74% acceptance. Program quality depends more on curriculum focus and industry connections than admissions selectivity, with regional employment markets often determining graduate success.
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Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.