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Dalton State College delivers the most affordable marketing education in Georgia at just $4,694 net cost, while University of Georgia graduates command the highest salaries at $49,772 annually. This $45,000 earnings gap between top and bottom performers reflects the varying strength of marketing programs across the state's 15 institutions. The wide spread becomes even more apparent when comparing graduation rates, which range from 22.8% at Albany State to 87.2% at UGA. Georgia's marketing students benefit from the state's position as a southeastern business center, with Atlanta hosting major corporations like Coca-Cola, Home Depot, and Delta Air Lines that actively recruit marketing talent. The HOPE Scholarship program makes public universities particularly attractive, covering full tuition for students maintaining a 3.0 GPA. Private options like Berry College cost significantly more at $21,568 net price but offer smaller class sizes and higher graduation rates at 73.9%.
26
Programs
$4,694 – $27,769
Net Price Range
$37,887
Avg. Program Earnings
43.7%
Avg. Graduation Rate

26 Marketing Programs

Program rankings
# School Net Price Program Earnings In-State Tuition Graduation Rate Acceptance Rate
1 $4,694 $36,668 $3,283 29.6%
2 $10,785 $39,585 $5,009 36.8% 69.6%
3 $13,816 $49,772 $11,180 87.2% 42.6%
4 $11,298 $33,459 $6,007 41.7% 89.5%
5 $14,251 $41,565 $5,934 22.8%
6 $16,531 $46,422 $5,905 52.1% 88.9%
7 $12,052 $32,391 $4,980 31.9% 73.2%
8 $13,347 $35,823 $8,122 48.6% 85.5%
9 $15,931 $42,503 $8,478 53.7% 66.8%
10 $10,145 $26,353 $5,068 35.4% 56.3%
11 $11,889 $29,685 $5,751 41.7% 87.8%
12 $16,972 $42,363 $5,786 48.1% 67.9%
13 $15,450 $37,448 $5,971 42.7% 80.1%
14 $18,809 $40,945 $8,998 61.6% 80.0%
15 $21,568 $38,289 $40,416 73.9% 66.3%
16 $22,350 $32,925 $40,890 73.4% 74.7%
17 $27,769 $28,420 35.6% 62.3%
18 $8,683 $5,498 25.2%
19 $16,286 $24,044 37.1% 97.5%
20 $19,313 $11,640 27.8% 46.1%
21 $20,893 $30,680 41.5% 64.4%
22 $15,074 $14,596 21.7% 51.5%
23 $11,008 $32,305 45.7% 77.3%
24 $11,609 $5,392 45.2% 43.1%
25 $20,786 $33,275 35.4% 86.6%
26 $20,752 $22,300 40.4% 24.2%

Frequently Asked Questions

What makes University of Georgia worth its $13,816 cost for marketing students?

UGA marketing graduates earn $49,772 annually, the highest among all Georgia programs, justifying the higher net cost. The school maintains an 87.2% graduation rate and keeps average debt low at $17,318. With a 42.55% acceptance rate, UGA operates as the most selective marketing program in the state, ensuring strong peer networks and competitive job placement.

How do public university costs compare across Georgia's marketing programs?

In-state tuition ranges from $3,283 at Dalton State to $11,180 at University of Georgia, a difference of nearly $8,000 annually. Most public universities charge between $5,000-$6,000 for in-state students, making programs like Georgia Southern at $5,905 typical for the state. The HOPE Scholarship covers these tuition costs for qualifying students, making net prices even more affordable.

Does Berry College justify its $21,568 net cost as the only private option?

Berry College graduates earn $38,289, placing them in the middle of Georgia's earnings range despite paying significantly more. However, the school achieves a 73.9% graduation rate, second only to UGA, and maintains a 66.31% acceptance rate. Students pay substantially more but receive more personalized attention and higher completion rates than most public alternatives.

Where do Georgia marketing graduates find the best earning potential after college?

University of Georgia leads with $49,772 in early career earnings, followed by Georgia Southern at $46,422. Both schools benefit from strong alumni networks in Atlanta's corporate sector. Georgia State graduates earn $42,503 and have direct access to internships with major employers in downtown Atlanta, while Kennesaw State offers similar earning potential at $42,363.

Is Dalton State College's low cost worth the potential trade-offs?

Dalton State's $4,694 net cost makes it the most affordable option, but graduates earn $36,668, placing them in the middle earnings range. The 29.6% graduation rate presents a significant risk factor that students must weigh against the low cost. However, for students who complete the program, the return on investment remains strong given the minimal debt burden.

Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.