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Northern Kentucky University delivers strong value in marketing education with a net cost of just $7,168 while graduates earn $38,289 annually. The state's 12 marketing programs show dramatic cost variation, from Northern Kentucky's bargain price to Sullivan University's $25,785 annual expense. Kentucky's marketing graduates enter a job market strengthened by major employers like UPS Worldport and Humana, both requiring sophisticated marketing talent. Public universities dominate the value equation, with six schools offering net costs below $11,000. The University of Kentucky stands out with the highest graduate earnings at $44,869, though at a higher net cost of $17,218.
12
Programs
$7,168 – $25,785
Net Price Range
$38,575
Avg. Program Earnings
51.3%
Avg. Graduation Rate

12 Marketing Programs

Program rankings
# School Net Price Program Earnings In-State Tuition Graduation Rate Acceptance Rate
1 $7,168 $38,289 $10,896 48.3% 86.0%
2 $10,916 $41,286 $11,436 53.7% 97.0%
3 $9,962 $36,275 $10,130 49.7% 64.3%
4 $9,121 $32,284 $9,708 59.5% 84.0%
5 $10,089 $34,526 $9,838 47.7% 84.0%
6 $17,218 $44,869 $13,212 69.9% 94.9%
7 $17,634 $42,495 $12,828 60.7% 81.5%
8 $20,428 $33,640 65.0% 78.7%
9 $18,246 $26,990 47.1%
10 $13,485 $42,010 47.5% 71.5%
11 $25,785 $14,220 30.2%
12 $23,906 $30,946 36.0% 53.4%

Frequently Asked Questions

What explains the huge cost difference between Kentucky's cheapest and most expensive marketing programs?

Northern Kentucky University's $7,168 net cost reflects strong state funding and merit aid, while Sullivan University's $25,785 represents for-profit pricing. Public universities consistently offer better value, with five of the six lowest-cost programs being state institutions.

How do graduation rates vary among Kentucky's marketing programs?

The University of Kentucky leads with a 69.90% graduation rate, followed by Asbury University at 65%. However, Murray State achieves a solid 59.50% graduation rate while maintaining one of the lowest net costs at $9,121.

Is the University of Kentucky worth its higher cost for marketing students?

UK graduates earn $44,869 annually, about $3,583 more than Western Kentucky graduates who pay $6,302 less in net costs. The higher earnings potential may justify the investment for career-focused students.

Where do Kentucky marketing graduates find the best job opportunities?

Louisville and Lexington offer the strongest job markets, with employers like Humana, UPS Worldport, and Toyota requiring marketing professionals. The state's bourbon industry and growing healthcare sector also create specialized marketing roles.

Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.