12 Marketing Programs
| # | School | Net Price | Program Earnings | In-State Tuition | Graduation Rate | Acceptance Rate |
|---|---|---|---|---|---|---|
| 1 |
Northern Kentucky University
Highland Heights, Kentucky
|
$7,168 | $38,289 | $10,896 | 48.3% | 86.0% |
| 2 |
Western Kentucky University
Bowling Green, Kentucky
|
$10,916 | $41,286 | $11,436 | 53.7% | 97.0% |
| 3 |
Eastern Kentucky University
Richmond, Kentucky
|
$9,962 | $36,275 | $10,130 | 49.7% | 64.3% |
| 4 |
Murray State University
Murray, Kentucky
|
$9,121 | $32,284 | $9,708 | 59.5% | 84.0% |
| 5 |
Morehead State University
Morehead, Kentucky
|
$10,089 | $34,526 | $9,838 | 47.7% | 84.0% |
| 6 |
University of Kentucky
Lexington, Kentucky
|
$17,218 | $44,869 | $13,212 | 69.9% | 94.9% |
| 7 |
University of Louisville
Louisville, Kentucky
|
$17,634 | $42,495 | $12,828 | 60.7% | 81.5% |
| 8 |
Asbury University
Wilmore, Kentucky
|
$20,428 | $33,640 | 65.0% | 78.7% | |
| 9 |
Campbellsville University
Campbellsville, Kentucky
|
$18,246 | $26,990 | 47.1% | ||
| 10 |
Georgetown College
Georgetown, Kentucky
|
$13,485 | $42,010 | 47.5% | 71.5% | |
| 11 |
Sullivan University
Louisville, Kentucky
|
$25,785 | $14,220 | 30.2% | ||
| 12 |
Union College
Barbourville, Kentucky
|
$23,906 | $30,946 | 36.0% | 53.4% |
Frequently Asked Questions
What explains the huge cost difference between Kentucky's cheapest and most expensive marketing programs?
Northern Kentucky University's $7,168 net cost reflects strong state funding and merit aid, while Sullivan University's $25,785 represents for-profit pricing. Public universities consistently offer better value, with five of the six lowest-cost programs being state institutions.
How do graduation rates vary among Kentucky's marketing programs?
The University of Kentucky leads with a 69.90% graduation rate, followed by Asbury University at 65%. However, Murray State achieves a solid 59.50% graduation rate while maintaining one of the lowest net costs at $9,121.
Is the University of Kentucky worth its higher cost for marketing students?
UK graduates earn $44,869 annually, about $3,583 more than Western Kentucky graduates who pay $6,302 less in net costs. The higher earnings potential may justify the investment for career-focused students.
Where do Kentucky marketing graduates find the best job opportunities?
Louisville and Lexington offer the strongest job markets, with employers like Humana, UPS Worldport, and Toyota requiring marketing professionals. The state's bourbon industry and growing healthcare sector also create specialized marketing roles.
More Marketing Rankings
Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.