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Best Value Marketing Colleges in Massachusetts

Ranked by best return on investment (earnings vs. cost). See our methodology.

Boston College graduates earn $63,005 annually, making it the highest-paying marketing program in Massachusetts, though its $39,866 net cost reflects selectivity at just 16.66% acceptance. This earning power aligns with Boston's position as a major marketing center, home to agencies like Arnold Worldwide and Hill Holliday that serve global brands. Public universities deliver strong value with UMass Amherst graduates earning $47,260 at a $23,691 net cost and an 83.20% graduation rate. The state's MassGrant Plus program helps residents access affordable education at public institutions like Framingham State, where marketing students pay just $16,698 annually. Private colleges show wide variation, from Lasell's $24,944 net cost to Emerson's $46,766, reflecting different market positions. Massachusetts marketing programs benefit from proximity to Fortune 500 companies, startups in Cambridge, and the state's thriving healthcare and biotech sectors that need marketing talent.
27
Programs
$16,698 – $46,766
Net Price Range
$47,090
Avg. Program Earnings
63.9%
Avg. Graduation Rate

27 Marketing Programs

Program rankings
# School Net Price Program Earnings In-State Tuition Graduation Rate Acceptance Rate
1 $16,698 $45,529 $11,630 49.5% 87.4%
2 $23,691 $47,260 $17,357 83.2% 63.5%
3 $20,605 $39,153 $15,208 49.0% 95.5%
4 $24,944 $46,087 $26,000 53.2% 73.2%
5 $27,313 $50,439 $45,538 71.2% 76.5%
6 $21,436 $38,289 $42,061 64.7% 90.9%
7 $28,853 $50,231 $49,414 74.6% 82.3%
8 $29,969 $50,356 $54,500 80.8% 73.4%
9 $39,866 $63,005 $67,680 91.0% 16.7%
10 $30,031 $47,129 $45,380 59.8% 86.8%
11 $31,065 $46,478 $40,375 63.6% 84.9%
12 $25,299 $36,674 $42,970 42.3% 89.4%
13 $38,787 $54,296 $58,150 88.2% 57.9%
14 $46,766 $44,327 $55,392 79.3% 42.8%
15 $18,441 $11,978 55.0% 92.7%
16 $29,187 $43,707 67.6% 75.6%
17 $31,170 $46,430 63.9% 88.0%
18 $37,899 $51,786 72.1% 74.6%
19 $16,816 $59,076 97.3% 3.2%
20 $25,702 $35,013 28.4% 74.2%
21 $39,324 $39,212 75.4% 73.3%
22 $31,569 $46,686 65.8% 79.7%
23 $17,733 $28,610 35.3% 61.9%
24 $30,236 $44,960 43.2% 76.0%
25 $27,711 $55,160 77.1% 50.3%
26 $17,970 $11,389 54.6% 87.7%
27 $29,396 $43,064 40.4% 69.6%

Frequently Asked Questions

What makes UMass Amherst stand out for marketing value?

UMass Amherst combines strong graduate earnings of $47,260 with reasonable costs at $23,691 net price for a public university experience. The 83.20% graduation rate ranks among the highest for public institutions in the state. Students benefit from proximity to major employers in Boston while paying in-state tuition rates. The program's alumni network extends throughout New England's business community.

How do private college marketing programs compare in Massachusetts?

Private marketing programs range from Lasell University's $24,944 net cost to Emerson College's $46,766, showing significant price variation. Bentley University graduates earn $54,296 annually with an 88.20% graduation rate, justifying its $38,787 net cost. Boston College leads in earnings at $63,005 but requires the highest investment at $39,866 net cost. Students should weigh program reputation against debt levels, which average $18,000 to $27,000 across private institutions.

Is Framingham State University worth considering for marketing?

Framingham State offers the lowest net cost at $16,698 with graduates earning $45,529 annually, providing solid return on investment. The 87.41% acceptance rate makes admission accessible, though the 49.50% graduation rate requires student commitment. Average debt of $24,454 remains manageable given the low entry cost. The program serves students seeking affordable marketing education within commuting distance of Boston.

Does location matter for marketing programs in Massachusetts?

Boston-area programs like Simmons, Suffolk, and Emerson provide direct access to major advertising agencies, tech companies, and healthcare organizations seeking marketing talent. Students can pursue internships at companies like Wayfair, TripAdvisor, and Dunkin' while completing degrees. Western Massachusetts programs like UMass Amherst offer lower costs while maintaining connections to regional businesses. The state's concentrated business community creates networking opportunities regardless of specific campus location.

What graduation rates should marketing students expect?

Graduation rates vary significantly across Massachusetts marketing programs, from 42.30% at American International College to 91.00% at Boston College. Public universities average around 55-60% graduation rates, while selective private colleges exceed 80%. Stonehill College achieves 80.80% graduation with reasonable debt levels of $26,000. Students should research support services and program structure when evaluating schools with lower completion rates.

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Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.