Skip to main content

Best Value Marketing Colleges in Texas

Ranked by best return on investment (earnings vs. cost). See our methodology.

Texas marketing programs offer remarkable value, with UT Rio Grande Valley delivering a net cost of just $6,500 while graduates still earn $30,554 annually. This combination creates one of the strongest return-on-investment ratios in higher education. At the opposite end, Texas State commands $16,438 net cost but justifies the premium with $46,790 average earnings. The state's massive healthcare industry, anchored by Houston's Texas Medical Center, creates abundant marketing opportunities for medical device companies, pharmaceutical firms, and healthcare systems. Public universities dominate the value market, with 13 of the top 15 programs charging under $15,000 net cost. Graduation rates vary significantly, from University of Houston-Victoria's 26.5% to University of Houston's impressive 64.9%. Most programs maintain high acceptance rates above 80%, making quality marketing education accessible across Texas. The earning potential ranges from $30,554 to $53,045, reflecting the varied career paths available to marketing graduates in the nation's second-largest state economy.
50
Programs
$1,113 – $41,942
Net Price Range
$40,680
Avg. Program Earnings
52.4%
Avg. Graduation Rate

50 Marketing Programs

Program rankings
# School Net Price Program Earnings In-State Tuition Graduation Rate Acceptance Rate
1 $6,500 $30,554 $9,859 49.3% 87.7%
2 $9,144 $42,123 $10,904 43.0% 94.7%
3 $8,624 $36,848 $7,499 26.5% 82.1%
4 $11,056 $40,461 $7,746 50.9% 69.4%
5 $10,726 $36,560 $9,744 45.9% 99.9%
6 $12,714 $42,682 $14,520 99.2%
7 $11,429 $38,289 $8,690 37.2% 83.7%
8 $10,204 $33,993 $9,892 45.6% 96.6%
9 $11,234 $37,343 $8,991 51.2% 86.9%
10 $10,948 $34,704 $8,648 44.2% 93.6%
11 $13,853 $43,575 $9,711 64.9% 66.2%
12 $11,882 $36,848 $10,310 41.3% 92.4%
13 $11,268 $33,993 $10,026 45.9% 86.5%
14 $14,352 $41,823 $11,164 59.6% 79.1%
15 $16,438 $46,790 $11,450 56.2% 87.7%
16 $14,623 $41,193 $7,708 33.8% 88.4%
17 $17,435 $48,510 $14,564 70.8% 84.7%
18 $19,678 $53,045 $11,678 87.6% 31.4%
19 $15,235 $40,621 $11,728 56.5% 80.8%
20 $13,931 $36,848 $9,920 46.8% 93.9%
21 $16,025 $41,464 $9,228 55.1% 84.6%
22 $12,915 $33,281 $8,319 40.7% 79.1%
23 $20,071 $50,856 $11,852 67.5% 67.3%
24 $15,152 $36,225 $10,600 51.7% 89.5%
25 $20,924 $49,772 $13,099 83.8% 62.7%
26 $14,041 $33,281 $11,299 43.2% 76.1%
27 $20,261 $39,729 $7,878 51.2% 87.1%
28 $19,734 $36,848 $9,173 19.9% 96.8%
29 $19,988 $36,134 $31,372 38.6% 56.5%
30 $23,650 $41,937 $51,352 81.9% 30.5%
31 $20,841 $36,848 $9,101 47.3% 91.6%
32 $21,352 $37,208 $36,242 58.8% 86.2%
33 $33,531 $58,221 $57,220 85.6% 56.1%
34 $23,636 $40,089 $51,384 64.2% 85.1%
35 $15,137 $23,649 $9,748 33.7% 88.0%
36 $27,401 $42,682 $42,380 60.2% 65.8%
37 $30,092 $45,919 $38,140 60.4% 91.4%
38 $41,778 $59,576 $64,460 83.3% 52.3%
39 $28,690 $39,009 $33,150 53.4% 95.7%
40 $41,942 $47,650 $54,844 80.2% 45.9%
41 $13,220 $9,548 29.4% 96.1%
42 $1,113 $6,627 95.7%
43 $19,398 $37,934 32.4% 60.9%
44 $17,760 $31,728 42.4%
45 $23,790 $30,050 48.0% 67.7%
46 $21,031 $31,686 49.6% 88.3%
47 $19,710 $38,100 49.8% 84.5%
48 $25,255 $33,322 31.1% 62.3%
49 $20,498 $35,660 51.8% 94.2%
50 $25,314 $35,500 61.1% 48.8%

Frequently Asked Questions

What makes UT Rio Grande Valley such an strong value for marketing students?

UT Rio Grande Valley charges just $6,500 net cost, the lowest among Texas marketing programs, while graduates earn $30,554 annually. The school maintains an 87.7% acceptance rate and 49.3% graduation rate. This creates a debt-to-earnings ratio that few programs can match, making it particularly attractive for students prioritizing affordability.

How do graduation rates compare across Texas marketing programs?

Graduation rates span from 26.5% at University of Houston-Victoria to 64.9% at University of Houston. Texas State achieves 56.2% despite higher costs, while UT San Antonio reaches 51.2% with moderate pricing. Programs with rates below 45% often compensate with significantly lower net costs, creating different value propositions for different student priorities.

Is the earnings gap between the highest and lowest programs worth the cost difference?

The earnings range spans from $30,554 to $46,790, a $16,236 difference annually. Texas State's graduates earn the highest at $46,790 but pay $16,438 net cost compared to UT Rio Grande Valley's $6,500. Over a career, the higher earnings typically offset the additional educational investment, though individual circumstances vary significantly.

Does Texas's healthcare industry create special opportunities for marketing graduates?

Texas hosts the world's largest medical complex in Houston's Texas Medical Center, employing thousands in marketing roles. Major healthcare systems like HCA Healthcare, Baylor Scott & White, and MD Anderson require extensive marketing teams. These employers often value local graduates who understand regional healthcare markets, creating pipeline opportunities for Texas marketing program alumni.

What debt levels should marketing students expect at Texas universities?

Student debt ranges from $11,875 at University of Houston-Clear Lake to $26,000 at Texas A&M Kingsville. Most programs keep debt below $20,000, with University of Houston maintaining just $15,250 despite strong outcomes. Private options like Abilene Christian carry higher debt at $22,864, though their online format offers scheduling flexibility for working students.

More Marketing Rankings

Cheapest Marketing in Texas Marketing Under $20,000 in Texas

Related

All Marketing Programs Best Colleges in Texas Best Marketing in Texas

Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.