Best Value Marketing Colleges in Wisconsin

University of Wisconsin-Madison marketing graduates earn $59,556 annually while paying just $16,928 in net costs, creating one of the strongest return-on-investment ratios among Wisconsin's marketing programs. This earnings advantage reflects the program's direct pipeline into Wisconsin's thriving corporate sector, where companies like Epic Systems and Kimberly-Clark actively recruit marketing talent for their headquarters operations. The state's 20 marketing programs span a remarkable cost range from $10,044 at UW-Parkside to $29,237 at Marquette University, yet earnings differences prove less dramatic across institutions. Wisconsin's public universities dominate the value equation, with UW-Madison achieving an 89.30% graduation rate alongside its strong earnings profile. The state's manufacturing and healthcare industries create steady demand for marketing professionals who understand both B2B relationship building and consumer goods promotion, making Wisconsin an ideal training ground for versatile marketing careers.

Programs

$10,044 – $29,237

Net Price Range

$46,052

Avg. Program Earnings

59.5%

Avg. Graduation Rate

22 Marketing Programs

Program rankings
#	School	Net Price	Program Earnings	In-State Tuition	Graduation Rate	Acceptance Rate
1	University of Wisconsin-Parkside Kenosha, Wisconsin	$10,044	$40,647	$7,855	39.8%	72.8%
2	University of Wisconsin-Madison Madison, Wisconsin	$16,928	$59,556	$11,205	89.3%	49.1%
3	University of Wisconsin-Whitewater Whitewater, Wisconsin	$14,785	$46,254	$8,250	64.3%	82.4%
4	University of Wisconsin-Oshkosh Oshkosh, Wisconsin	$14,761	$46,087	$8,212	57.9%	88.5%
5	University of Wisconsin-La Crosse La Crosse, Wisconsin	$15,374	$42,276	$9,651	71.2%	74.3%
6	University of Wisconsin-Eau Claire Eau Claire, Wisconsin	$16,948	$45,435	$9,277	67.6%	76.6%
7	University of Wisconsin-Milwaukee Milwaukee, Wisconsin	$16,177	$42,793	$10,020	51.2%	86.3%
8	Rasmussen University-Wisconsin Green Bay, Wisconsin	$18,847	$43,240	$11,982	62.5%
9	Lakeland University Plymouth, Wisconsin	$22,092	$44,091	$32,286	55.7%	99.5%
10	Carthage College Kenosha, Wisconsin	$24,813	$46,357	$36,500	60.5%	81.8%
11	Saint Norbert College De Pere, Wisconsin	$25,674	$47,231	$44,432	73.6%	83.6%
12	Marquette University Milwaukee, Wisconsin	$29,237	$52,345	$48,700	80.1%	87.2%
13	Concordia University-Wisconsin Mequon, Wisconsin	$26,067	$42,363	$34,250	64.3%	70.4%
14	Viterbo University La Crosse, Wisconsin	$22,633		$32,350	65.2%	72.4%
15	Mount Mary University Milwaukee, Wisconsin	$18,295		$34,390	58.9%	69.5%
16	Wisconsin Lutheran College Milwaukee, Wisconsin	$21,315		$35,080	62.7%	93.8%
17	Marian University Fond Du Lac, Wisconsin	$23,341		$33,000	41.2%	71.6%
18	Herzing University-Madison Madison, Wisconsin	$20,319		$13,420	27.6%	94.5%
19	Maranatha Baptist University Watertown, Wisconsin	$24,659		$20,280	65.7%	75.1%
20	University of Wisconsin-Stevens Point Stevens Point, Wisconsin	$13,726		$8,834	56.0%	89.1%
21	Carroll University Waukesha, Wisconsin	$24,362		$37,230	69.6%	72.1%
22	Bryant & Stratton College-Wauwatosa Wauwatosa, Wisconsin	$15,135		$19,944	23.5%

Frequently Asked Questions

What makes UW-Madison such a strong value for marketing students?

UW-Madison combines a reasonable $16,928 net cost with the highest graduate earnings in the state at $59,556 annually. The program maintains an 89.30% graduation rate, significantly above the state average, while accepting 49.06% of applicants. Marketing graduates benefit from Madison's proximity to major Wisconsin employers and the university's strong alumni network throughout the Midwest.

How do public university costs compare to private options for marketing?

Wisconsin's public universities offer marketing programs between $10,044 and $16,948 in net costs, while private institutions range from $18,295 to $29,237. UW-Parkside provides the lowest cost option at $10,044 with graduates earning $40,647 annually. Even the most expensive public option, UW-Eau Claire at $16,948, costs significantly less than any private alternative while delivering competitive earnings of $45,435.

Does graduation rate vary significantly among Wisconsin marketing programs?

Graduation rates span from 39.80% at UW-Parkside to 89.30% at UW-Madison, showing substantial variation across programs. Private institutions like Saint Norbert College achieve 73.60% graduation rates, while mid-tier public universities like UW-Whitewater reach 64.30%. Students should weigh graduation likelihood against cost, as higher completion rates often correlate with better long-term career outcomes.

What career opportunities exist for marketing graduates in Wisconsin?

Wisconsin's economy offers marketing roles across manufacturing giants like Kimberly-Clark, technology companies including Epic Systems, and healthcare organizations such as GE Healthcare. The state's agricultural sector also creates opportunities in food marketing and agricultural communications. Marketing graduates typically earn between $40,647 and $59,556 annually, with earnings potential varying by industry sector and geographic location within the state.

Is student debt manageable across Wisconsin's marketing programs?

Average debt levels range from $18,649 at UW-Parkside to $27,000 at Saint Norbert College, with most programs falling between $19,500 and $26,000. UW-Madison and UW-Eau Claire both report $19,500 in average debt despite different net costs, suggesting effective financial aid management. The Wisconsin Grant program helps in-state students reduce borrowing needs at public institutions.

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Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.