50 Public Relations, Advertising, and Applied Communication Programs
| # | School | Net Price | Program Earnings | In-State Tuition | Graduation Rate | Acceptance Rate |
|---|---|---|---|---|---|---|
| 1 |
California State University-Dominguez Hills
Carson, California
|
$3,659 | $36,099 | $7,064 | 46.9% | 89.1% |
| 2 |
University of Florida-Online
Gainesville, Florida
|
$4,702 | $40,089 | $3,876 | 77.7% | 64.6% |
| 3 |
University of Florida
Gainesville, Florida
|
$6,351 | $40,089 | $6,381 | 91.5% | 23.4% |
| 4 |
Northern Kentucky University
Highland Heights, Kentucky
|
$7,168 | $34,847 | $10,896 | 48.3% | 86.0% |
| 5 |
College of the Ozarks
Point Lookout, Missouri
|
$7,669 | $32,391 | $21,290 | 61.3% | 21.1% |
| 6 |
Weber State University
Ogden, Utah
|
$10,722 | $41,565 | $6,391 | 43.0% | |
| 7 |
Florida State University
Tallahassee, Florida
|
$10,997 | $40,635 | $5,656 | 83.0% | 25.0% |
| 8 |
Murray State University
Murray, Kentucky
|
$9,121 | $33,382 | $9,708 | 59.5% | 84.0% |
| 9 |
University of Central Florida
Orlando, Florida
|
$10,650 | $33,518 | $6,368 | 75.1% | 41.0% |
| 10 |
University of Georgia
Athens, Georgia
|
$13,816 | $43,404 | $11,180 | 87.2% | 42.6% |
| 11 |
Brigham Young University
Provo, Utah
|
$14,487 | $44,276 | $6,496 | 82.2% | 66.7% |
| 12 |
Western Kentucky University
Bowling Green, Kentucky
|
$10,916 | $33,192 | $11,436 | 53.7% | 97.0% |
| 13 |
San Jose State University
San Jose, California
|
$13,741 | $41,379 | $7,992 | 64.7% | 76.7% |
| 14 |
Eastern Kentucky University
Richmond, Kentucky
|
$9,962 | $29,926 | $10,130 | 49.7% | 64.3% |
| 15 |
Morehead State University
Morehead, Kentucky
|
$10,089 | $30,305 | $9,838 | 47.7% | 84.0% |
| 16 |
Ferris State University
Big Rapids, Michigan
|
$12,202 | $36,401 | $13,630 | 47.9% | 87.9% |
| 17 |
University of Southern Indiana
Evansville, Indiana
|
$12,621 | $36,608 | $10,136 | 52.0% | 94.4% |
| 18 |
University of Puerto Rico-Rio Piedras
San Juan, Puerto Rico
|
$6,507 | $18,498 | $5,324 | 52.5% | 51.6% |
| 19 |
University of Illinois Urbana-Champaign
Champaign, Illinois
|
$15,201 | $43,114 | $16,004 | 84.9% | 44.8% |
| 20 |
Wayne State University
Detroit, Michigan
|
$14,773 | $41,193 | $14,297 | 56.5% | 75.3% |
| 21 |
University of Houston
Houston, Texas
|
$13,853 | $38,424 | $9,711 | 64.9% | 66.2% |
| 22 |
University of Northern Iowa
Cedar Falls, Iowa
|
$14,609 | $40,453 | $9,728 | 68.9% | 95.0% |
| 23 |
Drury University-College of Continuing Professional Studies
Springfield, Missouri
|
$13,375 | $35,416 | $8,044 | 32.1% | |
| 24 |
Utah State University
Logan, Utah
|
$12,869 | $33,993 | $9,228 | 57.3% | 93.7% |
| 25 |
Northwest Missouri State University
Maryville, Missouri
|
$14,824 | $39,153 | $10,181 | 57.5% | 85.6% |
| 26 |
Montana State University Billings
Billings, Montana
|
$15,044 | $38,289 | $6,706 | 28.2% | |
| 27 |
Central Washington University
Ellensburg, Washington
|
$14,715 | $37,363 | $9,192 | 49.9% | 93.5% |
| 28 |
Southeast Missouri State University
Cape Girardeau, Missouri
|
$14,532 | $36,848 | $9,496 | 55.7% | 86.3% |
| 29 |
University of Idaho
Moscow, Idaho
|
$13,782 | $34,650 | $8,816 | 60.9% | 73.9% |
| 30 |
The University of Texas at Arlington
Arlington, Texas
|
$15,235 | $38,289 | $11,728 | 56.5% | 80.8% |
| 31 |
North Dakota State University-Main Campus
Fargo, North Dakota
|
$16,334 | $39,729 | $10,857 | 63.7% | 95.7% |
| 32 |
Wilmington University
New Castle, Delaware
|
$15,355 | $36,848 | $12,330 | 22.6% | |
| 33 |
University of Central Missouri
Warrensburg, Missouri
|
$15,336 | $36,488 | $9,739 | 49.4% | 71.3% |
| 34 |
Central Michigan University
Mount Pleasant, Michigan
|
$16,041 | $37,913 | $14,190 | 61.8% | 79.0% |
| 35 |
University of Akron Main Campus
Akron, Ohio
|
$14,981 | $35,365 | $12,799 | 48.2% | 82.9% |
| 36 |
San Diego State University
San Diego, California
|
$16,174 | $38,072 | $8,290 | 78.3% | 39.3% |
| 37 |
Morgan State University
Baltimore, Maryland
|
$15,015 | $35,060 | $8,118 | 41.6% | 85.4% |
| 38 |
University of Nebraska-Lincoln
Lincoln, Nebraska
|
$17,424 | $40,532 | $10,108 | 65.8% | 78.6% |
| 39 |
The University of Texas at El Paso
El Paso, Texas
|
$10,726 | $24,904 | $9,744 | 45.9% | 99.9% |
| 40 |
Northern Arizona University
Flagstaff, Arizona
|
$14,922 | $34,612 | $12,652 | 56.9% | 80.0% |
| 41 |
Winona State University
Winona, Minnesota
|
$18,148 | $41,937 | $10,498 | 60.9% | 73.8% |
| 42 |
Metropolitan State University of Denver
Denver, Colorado
|
$14,294 | $32,711 | $10,780 | 29.9% | 97.9% |
| 43 |
SUNY College at Plattsburgh
Plattsburgh, New York
|
$16,547 | $37,054 | $8,881 | 58.8% | 70.2% |
| 44 |
Georgia Southern University
Statesboro, Georgia
|
$16,531 | $36,992 | $5,905 | 52.1% | 88.9% |
| 45 |
The University of Texas at Austin
Austin, Texas
|
$19,678 | $43,680 | $11,678 | 87.6% | 31.4% |
| 46 |
Cleveland State University
Cleveland, Ohio
|
$16,065 | $35,518 | $12,613 | 48.9% | 85.3% |
| 47 |
Texas State University
San Marcos, Texas
|
$16,438 | $36,236 | $11,450 | 56.2% | 87.7% |
| 48 |
University of Oklahoma-Norman Campus
Norman, Oklahoma
|
$17,413 | $38,289 | $9,595 | 75.3% | 72.9% |
| 49 |
University of Kentucky
Lexington, Kentucky
|
$17,218 | $37,631 | $13,212 | 69.9% | 94.9% |
| 50 |
Iowa State University
Ames, Iowa
|
$18,165 | $39,559 | $10,497 | 75.5% | 90.2% |
Frequently Asked Questions
What makes College of the Ozarks such an unusual value proposition for communications students?
College of the Ozarks operates on a unique work-study model that keeps costs low despite its private status. Students pay just $7,669 net price compared to the $21,290 published tuition rate. The school maintains a highly selective 21.13% acceptance rate while delivering a 61.30% graduation rate. Graduates earn an average of $32,391, creating solid returns on the minimal investment required.
How do California and Florida schools dominate the affordable options in this field?
California State University-Dominguez Hills offers the absolute lowest net cost at $3,659, while University of Florida provides strong value at $6,351 net price with $40,089 in graduate earnings. University of Florida-Online costs even less at $4,702 net price while maintaining the same strong earnings potential. These states benefit from large media markets in Los Angeles, San Francisco, Miami, and Orlando that create abundant internship and job opportunities for communications graduates.
What explains the wide earnings range from $18,498 to $44,276 among these programs?
The earnings spread reflects both geographic salary differences and career path diversity within communications fields. Brigham Young University leads at $44,276, followed closely by University of Georgia at $43,404, both located in areas with strong corporate presence. Entry-level positions in public relations, advertising, and corporate communications often start around $30,000-$35,000 but can quickly increase with experience. The field offers paths from nonprofit communications to Fortune 500 corporate roles, each with different compensation structures.
Does graduation rate correlation with earnings suggest program quality differences?
Higher graduation rates generally align with better earnings outcomes, though exceptions exist. University of Florida boasts a 91.50% graduation rate with $40,089 earnings, while Florida State University achieves 83.00% graduation with $40,635 earnings. However, Weber State University shows that strong earnings of $41,565 can occur even with a 43.00% graduation rate. Program structure, faculty connections to industry, and regional job markets all influence both retention and post-graduation success.
Where do public universities offer the strongest return on investment for communications majors?
University of Florida delivers the best public university value with $6,351 net cost producing $40,089 in earnings, creating a strong 6.3-to-1 return ratio. Weber State University offers excellent earnings at $41,565 for just $10,722 net cost, though graduation data requires consideration. University of Georgia provides solid returns at $43,404 earnings for $13,816 net cost. These schools benefit from established alumni networks and proximity to major media markets that facilitate job placement.
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Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.