Marketing graduates enter a competitive field where the right educational foundation makes a significant difference in career outcomes. With 507 schools offering marketing programs nationwide, students must carefully evaluate their options to maximize their investment. Marketing graduates typically earn an average of $41,929 annually, though earnings vary considerably based on specialization and geographic location.
When selecting a marketing program, students should prioritize schools with strong industry connections, hands-on learning opportunities through internships and client projects, and faculty with real-world experience. Look for programs that emphasize digital marketing skills, data analytics, and consumer psychology. Access to marketing research facilities and partnerships with local businesses can provide valuable practical experience that employers seek in new graduates.
When selecting a marketing program, students should prioritize schools with strong industry connections, hands-on learning opportunities through internships and client projects, and faculty with real-world experience. Look for programs that emphasize digital marketing skills, data analytics, and consumer psychology. Access to marketing research facilities and partnerships with local businesses can provide valuable practical experience that employers seek in new graduates.
25
Schools Ranked
$57,854
Avg. Program Earnings
81.8%
Avg. Graduation Rate
Top 25 Schools
| # | School | Median Earnings | Graduation Rate | School Type |
|---|---|---|---|---|
| 1 |
Washington University in St Louis
Saint Louis, Missouri
|
$78,896 | 94.4% | private-nonprofit |
| 2 |
University of Pennsylvania
Philadelphia, Pennsylvania
|
$68,592 | 96.8% | private-nonprofit |
| 3 |
Georgetown University
Washington, District of Columbia
|
$64,121 | 94.3% | private-nonprofit |
| 4 |
Boston College
Chestnut Hill, Massachusetts
|
$63,005 | 91.0% | private-nonprofit |
| 5 |
Brigham Young University
Provo, Utah
|
$62,012 | 82.2% | private-nonprofit |
| 6 |
Southern Methodist University
Dallas, Texas
|
$59,576 | 83.3% | private-nonprofit |
| 7 |
University of Wisconsin-Madison
Madison, Wisconsin
|
$59,556 | 89.3% | public |
| 8 |
University of Illinois Urbana-Champaign
Champaign, Illinois
|
$59,029 | 84.9% | public |
| 9 |
Miami University-Oxford
Oxford, Ohio
|
$58,279 | 81.8% | public |
| 10 |
Texas Christian University
Fort Worth, Texas
|
$58,221 | 85.6% | private-nonprofit |
| 11 |
Villanova University
Villanova, Pennsylvania
|
$57,619 | 92.4% | private-nonprofit |
| 12 |
Santa Clara University
Santa Clara, California
|
$56,867 | 88.5% | private-nonprofit |
| 13 |
University of Minnesota-Twin Cities
Minneapolis, Minnesota
|
$56,681 | 84.8% | public |
| 14 |
Lehigh University
Bethlehem, Pennsylvania
|
$55,151 | 89.2% | private-nonprofit |
| 15 |
Michigan State University
East Lansing, Michigan
|
$54,996 | 82.2% | public |
| 16 |
University of Notre Dame
Notre Dame, Indiana
|
$54,948 | 96.8% | private-nonprofit |
| 17 |
North Carolina A & T State University
Greensboro, North Carolina
|
$54,661 | 55.3% | public |
| 18 |
Bentley University
Waltham, Massachusetts
|
$54,296 | 88.2% | private-nonprofit |
| 19 |
Washington State University
Pullman, Washington
|
$54,192 | 61.6% | public |
| 20 |
Bryant University
Smithfield, Rhode Island
|
$53,358 | 80.6% | private-nonprofit |
| 21 |
The University of Texas at Austin
Austin, Texas
|
$53,045 | 87.6% | public |
| 22 |
Central Michigan University
Mount Pleasant, Michigan
|
$52,684 | 61.8% | public |
| 23 |
Marquette University
Milwaukee, Wisconsin
|
$52,345 | 80.1% | private-nonprofit |
| 24 |
University of Connecticut
Storrs, Connecticut
|
$52,107 | 83.8% | public |
| 25 |
Limestone University
Gaffney, South Carolina
|
$52,107 | 27.6% | private-nonprofit |
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Cost & Value
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See our methodology for how rankings are calculated.