Skip to main content
Texas retail giants like H-E-B and Walmart employ thousands in sales and merchandising roles, creating strong demand for qualified graduates. The state's six programs show dramatic cost differences, with Lamar University offering the most affordable path at $11,429 net price while Baylor University commands $41,942. However, Baylor graduates earn $84,653 annually compared to Wade College's $33,077, suggesting higher costs may yield better returns. Public universities dominate the affordable options, with four of the six schools charging under $21,000.
6
Programs
$11,429 – $41,942
Net Price Range
$55,696
Avg. Program Earnings
63.2%
Avg. Graduation Rate

6 General Sales, Merchandising and Related Marketing Operations Programs

Program rankings
# School Net Price In-State Tuition Graduation Rate Acceptance Rate
1 $11,429 $8,690 37.2% 83.7%
2 $13,853 $9,711 64.9% 66.2%
3 $20,071 $11,852 67.5% 67.3%
4 $20,924 $13,099 83.8% 62.7%
5 $21,998 $17,692 45.5%
6 $41,942 $54,844 80.2% 45.9%

Frequently Asked Questions

What explains the $50,000 earnings gap between the highest and lowest-paying programs?

Baylor University graduates earn $84,653 annually while Wade College graduates average $33,077, reflecting institutional reputation and network strength. Baylor's 80.20% graduation rate also suggests stronger student support systems that may contribute to career success.

How do public university costs compare for Texas residents?

In-state students at public universities pay between $8,690 at Lamar University and $13,099 at Texas A&M College Station. All four public options remain below $14,000 for residents, making them significantly more affordable than private alternatives.

Is the debt load manageable at most Texas programs?

Three schools report debt data ranging from $20,500 to $42,344, with Wade College showing the highest burden despite modest earnings. Texas A&M and Baylor graduates carry similar debt levels around $20,000 but vastly different earning potential.

Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.