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Marketing degree costs in South Carolina create a striking divide between public and private options, with Francis Marion University offering the lowest net price at $13,451 while some private colleges exceed $20,000 annually. The state's 17 marketing programs serve students entering a job market shaped by major automotive manufacturers like BMW and Volvo, plus a growing tourism industry that relies heavily on marketing talent. Public universities dominate the most affordable tier, with USC Upstate and Coastal Carolina joining Francis Marion under $14,000 in net costs. Graduate earnings span from $30,988 to over $52,000, reflecting the varied career paths available to marketing majors in South Carolina's expanding economy.
17
Programs
$13,451 – $28,183
Net Price Range
$39,165
Avg. Program Earnings
53.4%
Avg. Graduation Rate

17 Marketing Programs

Program rankings
# School Net Price In-State Tuition Graduation Rate Acceptance Rate
1 $13,451 $11,160 42.7% 82.9%
2 $13,725 $11,583 42.4% 78.6%
3 $13,742 $11,640 50.8% 78.6%
4 $17,529 $23,400 69.6%
5 $17,781 $18,000 21.1% 67.8%
6 $18,268 $11,060 29.4% 83.9%
7 $19,518 $12,978 65.0% 75.7%
8 $20,351 $30,050 44.4% 75.3%
9 $20,415 $27,500 27.6% 89.5%
10 $20,612 $24,650 54.9% 76.1%
11 $21,002 $12,570 72.8% 98.6%
12 $21,232 $17,046 49.1% 78.0%
13 $21,955 $31,030 48.6% 86.8%
14 $22,112 $15,554 87.9% 43.0%
15 $23,650 $21,450 53.5% 98.1%
16 $24,532 $12,688 77.7% 64.1%
17 $28,183 $33,580 71.0% 45.4%

Frequently Asked Questions

What makes Francis Marion University the most affordable option for marketing students?

Francis Marion University in Florence offers the lowest net price at $13,451, with in-state tuition of just $11,160. The school maintains an 82.91% acceptance rate while producing graduates who earn an average of $31,314. Students graduate with a median debt load of $26,948, making it accessible for those seeking budget-friendly marketing education.

How do graduation rates compare between the cheapest and most expensive programs?

The most affordable schools show varying graduation rates, with Francis Marion at 42.70% and Coastal Carolina at 50.80%. In contrast, higher-priced options like Clemson University achieve 87.90% graduation rates at $22,112 net cost. Bob Jones University demonstrates that private schools can achieve strong outcomes with a 69.60% graduation rate at $17,529 net price.

Does the LIFE Scholarship significantly impact marketing program affordability?

The LIFE Scholarship provides up to $5,000 annually for eligible South Carolina residents, substantially reducing costs at public universities. This benefit makes schools like USC Upstate and Coastal Carolina even more affordable for in-state students. The scholarship particularly benefits students at public institutions where in-state tuition already starts lower than private alternatives.

Where do marketing graduates find the highest earning potential in South Carolina?

Limestone University graduates report the highest earnings at $52,107, despite the school's moderate net cost of $20,415. Clemson University graduates earn $46,478 while College of Charleston graduates make $43,000 annually. The automotive and aerospace industries in South Carolina provide strong career opportunities that can justify higher program investments.

Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.