Skip to main content
Texas A&M University-Central Texas stands out with a remarkable $1,113 net price for marketing students, making it nearly $4,400 cheaper than the next most affordable option. This dramatic cost difference among Texas marketing programs creates opportunities for students willing to explore beyond traditional college towns. The state's 20 marketing programs show a wide earnings spread, with graduates earning between $30,554 and $43,575 annually. Texas offers particular advantages for marketing students through its massive healthcare industry, led by Houston's Texas Medical Center, where healthcare marketing specialists are increasingly in demand. Major employers like HCA Healthcare and MD Anderson require marketing professionals to reach patients and promote services across the nation's second-largest healthcare workforce. Public universities dominate the affordable options, with most programs maintaining acceptance rates above 80 percent. The University of Texas Rio Grande Valley provides the lowest graduate earnings at $30,554, while UT Permian Basin graduates earn $42,123, showing how location and industry connections affect career outcomes. Students can leverage state aid programs like the TEXAS Grant to further reduce costs.
50
Programs
$1,113 – $25,910
Net Price Range
$39,239
Avg. Program Earnings
49.1%
Avg. Graduation Rate

50 Marketing Programs

Program rankings
# School Net Price In-State Tuition Graduation Rate Acceptance Rate
1 $1,113 $6,627 95.7%
2 $5,458 $3,148 26.8%
3 $6,500 $9,859 49.3% 87.7%
4 $8,624 $7,499 26.5% 82.1%
5 $9,144 $10,904 43.0% 94.7%
6 $10,204 $9,892 45.6% 96.6%
7 $10,726 $9,744 45.9% 99.9%
8 $10,948 $8,648 44.2% 93.6%
9 $11,056 $7,746 50.9% 69.4%
10 $11,234 $8,991 51.2% 86.9%
11 $11,268 $10,026 45.9% 86.5%
12 $11,429 $8,690 37.2% 83.7%
13 $11,882 $10,310 41.3% 92.4%
14 $12,714 $14,520 99.2%
15 $12,915 $8,319 40.7% 79.1%
16 $13,220 $9,548 29.4% 96.1%
17 $13,853 $9,711 64.9% 66.2%
18 $13,931 $9,920 46.8% 93.9%
19 $14,041 $11,299 43.2% 76.1%
20 $14,352 $11,164 59.6% 79.1%
21 $14,623 $7,708 33.8% 88.4%
22 $15,137 $9,748 33.7% 88.0%
23 $15,152 $10,600 51.7% 89.5%
24 $15,235 $11,728 56.5% 80.8%
25 $16,025 $9,228 55.1% 84.6%
26 $16,438 $11,450 56.2% 87.7%
27 $17,435 $14,564 70.8% 84.7%
28 $17,760 $31,728 42.4%
29 $18,762 $33,660 68.6% 96.7%
30 $19,398 $37,934 32.4% 60.9%
31 $19,655 $18,610 35.5% 85.7%
32 $19,678 $11,678 87.6% 31.4%
33 $19,710 $38,100 49.8% 84.5%
34 $19,734 $9,173 19.9% 96.8%
35 $19,988 $31,372 38.6% 56.5%
36 $20,071 $11,852 67.5% 67.3%
37 $20,261 $7,878 51.2% 87.1%
38 $20,410 $37,396 43.7% 85.2%
39 $20,498 $35,660 51.8% 94.2%
40 $20,581 $24,588 41.1% 53.6%
41 $20,841 $9,101 47.3% 91.6%
42 $20,924 $13,099 83.8% 62.7%
43 $21,031 $31,686 49.6% 88.3%
44 $21,352 $36,242 58.8% 86.2%
45 $23,636 $51,384 64.2% 85.1%
46 $23,650 $51,352 81.9% 30.5%
47 $23,790 $30,050 48.0% 67.7%
48 $25,255 $33,322 31.1% 62.3%
49 $25,314 $35,500 61.1% 48.8%
50 $25,910 $27,298 48.7% 81.6%

Frequently Asked Questions

What makes Texas A&M-Central Texas so much cheaper than other marketing programs?

Texas A&M-Central Texas offers a net price of just $1,113 for marketing students, nearly $4,400 less than Texas Southmost College at $5,458. The school maintains a 95.71% acceptance rate, making it accessible to most applicants. This dramatic cost difference likely reflects the university's focus on serving military families and transfer students in the Killeen area.

How do marketing graduate earnings vary across Texas universities?

Marketing graduates see significant earnings differences depending on their school choice. UT Permian Basin graduates earn $42,123 annually, while UT Rio Grande Valley graduates start at $30,554. University of Houston-Clear Lake produces graduates earning $40,461 with relatively low debt of $11,875. The $11,569 earnings gap between highest and lowest demonstrates how location and industry connections affect career outcomes.

Is private education worth the extra cost for Texas marketing students?

Abilene Christian University's online program costs $12,714 net price but produces graduates earning $42,682, among the highest in the state. However, public options like UT Permian Basin offer similar earnings of $42,123 at $9,144 net cost. Students save over $3,500 annually while achieving comparable career outcomes at public institutions.

Where do Texas marketing graduates find the best debt-to-earnings ratios?

University of Houston-Clear Lake offers the strongest financial position with graduates earning $40,461 while carrying just $11,875 in debt. UT El Paso provides another solid option with $36,560 earnings and $15,000 debt. These schools contrast sharply with Texas A&M-Kingsville, where graduates earn $33,993 but carry $26,000 in debt, creating a less favorable financial outlook.

Does location within Texas significantly impact marketing career prospects?

Houston-area schools like University of Houston-Clear Lake produce graduates earning over $40,000, benefiting from the city's massive healthcare industry and medical center marketing opportunities. El Paso and San Antonio markets offer mid-range earnings around $36,000-$37,000. Rural locations like Kingsville and Commerce show lower graduate earnings of $33,993, reflecting smaller local job markets and fewer corporate headquarters.

Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.