50 Specialized Sales, Merchandising and Marketing Operations Programs
| # | School | Net Price | In-State Tuition | Graduation Rate | Acceptance Rate |
|---|---|---|---|---|---|
| 1 |
CUNY New York City College of Technology
Brooklyn, New York
|
$4,783 | $7,332 | 19.4% | 81.8% |
| 2 |
California State University-Fresno
Fresno, California
|
$6,480 | $6,980 | 54.8% | 95.4% |
| 3 |
Cheyney University of Pennsylvania
Cheyney, Pennsylvania
|
$9,837 | $10,904 | 16.2% | |
| 4 |
Eastern Kentucky University
Richmond, Kentucky
|
$9,962 | $10,130 | 49.7% | 64.3% |
| 5 |
Concord University
Athens, West Virginia
|
$9,983 | $9,700 | 42.3% | 91.4% |
| 6 |
University of Nevada-Las Vegas
Las Vegas, Nevada
|
$10,011 | $9,142 | 50.1% | 85.3% |
| 7 |
Pontifical Catholic University of Puerto Rico-Ponce
Ponce, Puerto Rico
|
$10,082 | $6,340 | 47.9% | 94.7% |
| 8 |
Texas Woman's University
Denton, Texas
|
$10,948 | $8,648 | 44.2% | 93.6% |
| 9 |
Western Illinois University
Macomb, Illinois
|
$11,592 | $14,952 | 44.8% | 75.0% |
| 10 |
University of Southern Maine
Portland, Maine
|
$11,729 | $10,920 | 46.3% | 85.4% |
| 11 |
Youngstown State University
Youngstown, Ohio
|
$11,877 | $10,791 | 52.9% | 80.6% |
| 12 |
Ferris State University
Big Rapids, Michigan
|
$12,202 | $13,630 | 47.9% | 87.9% |
| 13 |
Utah State University
Logan, Utah
|
$12,869 | $9,228 | 57.3% | 93.7% |
| 14 |
University of Georgia
Athens, Georgia
|
$13,816 | $11,180 | 87.2% | 42.6% |
| 15 |
Eastern Illinois University
Charleston, Illinois
|
$14,093 | $13,403 | 45.2% | 68.0% |
| 16 |
University of Louisiana at Lafayette
Lafayette, Louisiana
|
$14,118 | $10,418 | 52.0% | 74.6% |
| 17 |
University of Southern Mississippi
Hattiesburg, Mississippi
|
$14,224 | $9,618 | 50.6% | 98.8% |
| 18 |
Metropolitan State University of Denver
Denver, Colorado
|
$14,294 | $10,780 | 29.9% | 97.9% |
| 19 |
University of North Texas
Denton, Texas
|
$14,352 | $11,164 | 59.6% | 79.1% |
| 20 |
American InterContinental University System
Chandler, Arizona
|
$14,449 | $12,310 | 21.2% | |
| 21 |
Brigham Young University
Provo, Utah
|
$14,487 | $6,496 | 82.2% | 66.7% |
| 22 |
Southeast Missouri State University
Cape Girardeau, Missouri
|
$14,532 | $9,496 | 55.7% | 86.3% |
| 23 |
Central Washington University
Ellensburg, Washington
|
$14,715 | $9,192 | 49.9% | 93.5% |
| 24 |
Northern Arizona University
Flagstaff, Arizona
|
$14,922 | $12,652 | 56.9% | 80.0% |
| 25 |
Dominican University
River Forest, Illinois
|
$15,113 | $37,844 | 62.4% | 89.5% |
| 26 |
Stephen F Austin State University
Nacogdoches, Texas
|
$15,152 | $10,600 | 51.7% | 89.5% |
| 27 |
University of Central Missouri
Warrensburg, Missouri
|
$15,336 | $9,739 | 49.4% | 71.3% |
| 28 |
University of Maryland-College Park
College Park, Maryland
|
$15,590 | $11,505 | 88.6% | 44.6% |
| 29 |
Ball State University
Muncie, Indiana
|
$15,898 | $10,758 | 63.3% | 69.0% |
| 30 |
Graceland University-Lamoni
Lamoni, Iowa
|
$15,975 | $33,220 | 38.3% | 74.5% |
| 31 |
Sam Houston State University
Huntsville, Texas
|
$16,025 | $9,228 | 55.1% | 84.6% |
| 32 |
Central Michigan University
Mount Pleasant, Michigan
|
$16,041 | $14,190 | 61.8% | 79.0% |
| 33 |
Texas State University
San Marcos, Texas
|
$16,438 | $11,450 | 56.2% | 87.7% |
| 34 |
Eastern Michigan University
Ypsilanti, Michigan
|
$17,084 | $15,510 | 45.5% | 83.2% |
| 35 |
Indiana University of Pennsylvania-Main Campus
Indiana, Pennsylvania
|
$17,216 | $11,380 | 52.4% | 91.9% |
| 36 |
SUNY College of Technology at Delhi
Delhi, New York
|
$17,387 | $8,710 | 48.0% | 83.2% |
| 37 |
Ursuline College
Pepper Pike, Ohio
|
$18,027 | $37,860 | 53.2% | 85.1% |
| 38 |
Mount Mary University
Milwaukee, Wisconsin
|
$18,295 | $34,390 | 58.9% | 69.5% |
| 39 |
Grace College and Theological Seminary
Winona Lake, Indiana
|
$18,406 | $30,034 | 69.9% | 84.6% |
| 40 |
Lindenwood University
Saint Charles, Missouri
|
$18,516 | $21,100 | 50.3% | 74.0% |
| 41 |
Carson-Newman University
Jefferson City, Tennessee
|
$18,661 | $34,700 | 46.4% | 79.8% |
| 42 |
Western Michigan University
Kalamazoo, Michigan
|
$18,701 | $15,298 | 57.8% | 84.6% |
| 43 |
University of Central Oklahoma
Edmond, Oklahoma
|
$18,990 | $8,522 | 37.5% | 69.9% |
| 44 |
Davis & Elkins College
Elkins, West Virginia
|
$19,428 | $31,270 | 36.6% | 75.3% |
| 45 |
Kent State University at Kent
Kent, Ohio
|
$19,614 | $12,846 | 65.5% | 88.0% |
| 46 |
University of Missouri-Columbia
Columbia, Missouri
|
$19,889 | $14,130 | 76.2% | 79.1% |
| 47 |
University of Rhode Island
Kingston, Rhode Island
|
$19,899 | $16,408 | 71.0% | 76.4% |
| 48 |
Louisiana State University and Agricultural & Mechanical College
Baton Rouge, Louisiana
|
$20,015 | $11,954 | 71.0% | 75.7% |
| 49 |
Texas Tech University
Lubbock, Texas
|
$20,071 | $11,852 | 67.5% | 67.3% |
| 50 |
Meredith College
Raleigh, North Carolina
|
$20,197 | $43,936 | 65.0% | 73.2% |
Frequently Asked Questions
What accounts for the wide salary gap between the highest and lowest earning programs?
Graduate earnings vary by $15,556 between the top program at Ferris State ($42,682) and the lowest at Concord University ($27,126). Regional job markets play a major role, with Michigan's manufacturing sector offering more sales management opportunities than rural West Virginia. Program focus also matters, as schools emphasizing retail merchandising often connect to higher-paying corporate roles compared to general sales training.
How do graduation rates correlate with program costs in this field?
The University of Georgia achieves an 87.20% graduation rate at $13,816 net cost, while CUNY New York City College of Technology graduates only 19.40% of students despite costing just $4,783. Mid-range programs like Utah State (57.30% graduation rate, $12,869 cost) often provide the best balance. Schools with graduation rates below 45% typically struggle with student retention regardless of their affordability.
Is the debt load reasonable for expected earnings in this field?
Texas Woman's University graduates carry $20,950 in debt but earn $38,829 annually, creating a manageable debt-to-income ratio. Ferris State students graduate with $25,500 in debt yet command the highest salaries at $42,682, making their investment worthwhile. The University of Georgia offers the best debt scenario with graduates owing just $19,500 while earning $42,123 annually.
Where can students find the most competitive admission standards?
The University of Georgia accepts only 42.55% of applicants, making it the most selective program on this list despite its affordable $13,816 net cost. Eastern Kentucky University admits 64.31% of students, while most other programs maintain acceptance rates above 75%. Western Illinois University falls in the middle at 75.00% acceptance, balancing selectivity with accessibility.
Does geographic location significantly impact program value?
California State University-Fresno offers strong value with a 54.80% graduation rate and $6,480 net cost in a state with major retail headquarters. Texas Woman's University graduates earn $38,829 in a business-friendly state with no income tax. Meanwhile, programs in smaller markets like Cheyney, Pennsylvania face challenges with just 16.20% graduation rates despite reasonable costs.
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Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.