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Ferris State University stands out with the lowest net cost at $12,202 for Specialized Sales, Merchandising and Marketing Operations programs in Michigan, while Northwood University graduates earn the highest median salary of $53,775. This price gap of over $14,000 between the cheapest and most expensive options reflects the mix of public and private institutions serving students. Michigan's automotive giants like Ford and GM rely heavily on specialized sales and merchandising professionals to market everything from electric vehicles to automotive parts across global markets.
6
Programs
$12,202 – $26,429
Net Price Range
$39,767
Avg. Program Earnings
55.0%
Avg. Graduation Rate

6 Specialized Sales, Merchandising and Marketing Operations Programs

Program rankings
# School Net Price In-State Tuition Graduation Rate Acceptance Rate
1 $12,202 $13,630 47.9% 87.9%
2 $16,041 $14,190 61.8% 79.0%
3 $17,084 $15,510 45.5% 83.2%
4 $18,701 $15,298 57.8% 84.6%
5 $21,504 $40,556 56.0% 69.1%
6 $26,429 $33,000 61.1% 79.7%

Frequently Asked Questions

What explains the wide earnings gap between Michigan marketing programs?

Graduates from Northwood University earn $53,775 compared to Eastern Michigan University's $29,685, a difference of over $24,000 annually. This reflects varying program specializations, with some schools focusing more on retail merchandising while others emphasize B2B sales strategies for Michigan's manufacturing sector.

How do graduation rates compare across Michigan's most affordable programs?

Central Michigan University leads with a 61.8% graduation rate despite charging just $16,041 net cost. Eastern Michigan University shows the lowest rate at 45.5%, while Ferris State manages 47.9% with the state's cheapest program at $12,202 net cost.

Is debt load consistent across Michigan's marketing programs?

Student debt ranges from $24,885 at Western Michigan University to $29,000 at Eastern Michigan University, a relatively narrow $4,115 spread. Most programs keep debt levels around $25,000 to $26,000, making them accessible options for students entering Michigan's sales and marketing job market.

Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.