6 Specialized Sales, Merchandising and Marketing Operations Programs
| # | School | Net Price | In-State Tuition | Graduation Rate | Acceptance Rate |
|---|---|---|---|---|---|
| 1 |
Ferris State University
Big Rapids, Michigan
|
$12,202 | $13,630 | 47.9% | 87.9% |
| 2 |
Central Michigan University
Mount Pleasant, Michigan
|
$16,041 | $14,190 | 61.8% | 79.0% |
| 3 |
Eastern Michigan University
Ypsilanti, Michigan
|
$17,084 | $15,510 | 45.5% | 83.2% |
| 4 |
Western Michigan University
Kalamazoo, Michigan
|
$18,701 | $15,298 | 57.8% | 84.6% |
| 5 |
Adrian College
Adrian, Michigan
|
$21,504 | $40,556 | 56.0% | 69.1% |
| 6 |
Northwood University
Midland, Michigan
|
$26,429 | $33,000 | 61.1% | 79.7% |
Frequently Asked Questions
What explains the wide earnings gap between Michigan marketing programs?
Graduates from Northwood University earn $53,775 compared to Eastern Michigan University's $29,685, a difference of over $24,000 annually. This reflects varying program specializations, with some schools focusing more on retail merchandising while others emphasize B2B sales strategies for Michigan's manufacturing sector.
How do graduation rates compare across Michigan's most affordable programs?
Central Michigan University leads with a 61.8% graduation rate despite charging just $16,041 net cost. Eastern Michigan University shows the lowest rate at 45.5%, while Ferris State manages 47.9% with the state's cheapest program at $12,202 net cost.
Is debt load consistent across Michigan's marketing programs?
Student debt ranges from $24,885 at Western Michigan University to $29,000 at Eastern Michigan University, a relatively narrow $4,115 spread. Most programs keep debt levels around $25,000 to $26,000, making them accessible options for students entering Michigan's sales and marketing job market.
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Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.