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Texas Woman's University leads the state's most affordable Specialized Sales, Merchandising and Marketing Operations programs at just $10,948 net cost, while Baylor University commands $41,942. This $30,994 price gap reflects the public-private divide in a state where retail giants like H-E-B, AT&T, and Dell Technologies create substantial demand for marketing professionals. The earnings range spans $31,305 to $46,478, with graduation rates varying from 44% to 86% across eight programs.
8
Programs
$10,948 – $41,942
Net Price Range
$38,509
Avg. Program Earnings
62.5%
Avg. Graduation Rate

8 Specialized Sales, Merchandising and Marketing Operations Programs

Program rankings
# School Net Price In-State Tuition Graduation Rate Acceptance Rate
1 $10,948 $8,648 44.2% 93.6%
2 $14,352 $11,164 59.6% 79.1%
3 $15,152 $10,600 51.7% 89.5%
4 $16,025 $9,228 55.1% 84.6%
5 $16,438 $11,450 56.2% 87.7%
6 $20,071 $11,852 67.5% 67.3%
7 $33,531 $57,220 85.6% 56.1%
8 $41,942 $54,844 80.2% 45.9%

Frequently Asked Questions

What makes Texas Woman's University the cheapest option for marketing programs?

Texas Woman's University offers the lowest net cost at $10,948 despite having a 93.63% acceptance rate. In-state students pay just $8,648 tuition, though the 44.20% graduation rate trails other public options like University of North Texas at 59.60%.

How do private university outcomes compare to public schools in this field?

Texas Christian University and Baylor University charge over $33,000 net cost but deliver higher earnings and graduation rates. TCU graduates earn $43,426 with an 85.60% graduation rate, while public school graduates average $31,305 to $39,261 with 44% to 68% completion rates.

Does location affect job prospects for marketing graduates in Texas?

Programs near major metro areas benefit from proximity to corporate headquarters and retail centers. Dallas-Fort Worth hosts over 20 Fortune 500 companies, while Houston's energy sector creates unique B2B marketing opportunities that complement traditional retail and consumer goods positions.

Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.