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The University of Minnesota-Twin Cities produces marketing graduates earning $56,681 annually while maintaining a net price of just $17,139, creating one of the strongest value propositions in higher education. This flagship campus leads all Minnesota marketing programs in graduate earnings by more than $6,000, yet costs less than many private alternatives charging over $40,000. Minnesota's corporate market, anchored by Target's headquarters in Minneapolis and UnitedHealth's massive presence, creates abundant marketing opportunities for graduates. Public institutions dominate the value rankings, with seven of the top eight spots occupied by state universities. The earnings range spans from $37,424 to $56,681, while net prices vary dramatically from $10,874 at Minnesota-Crookston to over $23,000 at private colleges. State residents benefit significantly from in-state tuition rates, with some paying as little as $9,490 annually at Minnesota State University-Mankato despite strong graduate outcomes of $46,478.
21
Programs
$10,874 – $30,525
Net Price Range
$44,935
Avg. Program Earnings
57.0%
Avg. Graduation Rate

21 Marketing Programs

Program rankings
# School Net Price Program Earnings In-State Tuition Graduation Rate Acceptance Rate
1 $10,874 $42,682 $13,120 49.7% 57.2%
2 $17,139 $56,681 $16,488 84.8% 74.9%
3 $14,485 $44,170 $10,117 46.9% 95.3%
4 $17,566 $49,464 $25,000 58.8% 69.1%
5 $18,464 $50,231 $14,318 64.5% 80.7%
6 $14,760 $37,424 $10,304 44.1% 91.6%
7 $18,609 $46,478 $9,490 54.1% 70.7%
8 $19,181 $46,087 $9,780 38.4% 81.7%
9 $18,148 $42,402 $10,498 60.9% 73.8%
10 $19,071 $43,240 $10,899 53.2%
11 $18,305 $39,153 $14,436 33.3%
12 $21,385 $43,575 $48,311 57.7% 80.6%
13 $21,034 $42,309 $43,160 67.7% 96.8%
14 $23,949 $44,928 $40,454 63.0% 96.6%
15 $23,875 $42,402 $43,942 52.4% 76.5%
16 $25,140 $43,426 $36,830 68.4% 92.5%
17 $30,525 $49,235 $52,284 75.2% 77.0%
18 $24,674 $18,910 30.8%
19 $27,324 $30,200 64.3% 66.6%
20 $21,563 $49,758 65.1% 92.5%
21 $23,574 $29,460 63.6% 90.8%

Frequently Asked Questions

What makes University of Minnesota-Twin Cities the top value for marketing?

Minnesota-Twin Cities combines the highest graduate earnings at $56,681 with a reasonable net price of $17,139, creating strong return on investment. The program maintains an 84.80% graduation rate, far above most competitors. Its location in Minneapolis provides direct access to major employers like Target, 3M, and General Mills. The 74.91% acceptance rate makes admission competitive but achievable for qualified students.

How do public universities compare to private colleges for marketing value?

Public universities claim seven of the eight best value positions, with net prices averaging $16,000 compared to over $21,000 for private institutions. Minnesota residents pay particularly low in-state rates, with some schools charging under $10,000 annually. Graduate earnings between public and private programs show minimal differences, with public school graduates often outperforming their private counterparts. The debt burden at public institutions averages $21,000 compared to $23,000 at private colleges.

Is University of Minnesota-Crookston worth considering despite lower earnings?

Crookston offers the lowest net price at $10,874, making it attractive for cost-conscious students willing to accept lower earnings of $42,682. The 57.22% acceptance rate and rural location may appeal to students seeking smaller class sizes. However, the 49.70% graduation rate raises concerns about student success. The $18,500 average debt load remains manageable relative to typical starting salaries.

Does Minnesota's job market support marketing graduates effectively?

Minnesota hosts numerous Fortune 500 companies requiring marketing talent, including Target, Best Buy, and Land O'Lakes. The Twin Cities metropolitan area concentrates most opportunities, benefiting students from Minneapolis-area programs. Healthcare giants like UnitedHealth and Mayo Clinic also employ marketing professionals extensively. Graduate earnings ranging from $37,424 to $56,681 reflect this strong demand across various industries and company sizes.

Where should students focus if graduation rates matter most?

University of Minnesota-Twin Cities leads with an 84.80% graduation rate while delivering top earnings of $56,681. Minnesota-Duluth follows with 64.50% completion and strong earnings of $50,231. Saint Mary's University achieves 67.70% graduation rates among private options, though at higher cost. Metropolitan State University shows concerning 38.40% graduation rates despite reasonable pricing and decent earning potential.

Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.