50 Specialized Sales, Merchandising and Marketing Operations Programs
| # | School | Net Price | Program Earnings | In-State Tuition | Graduation Rate | Acceptance Rate |
|---|---|---|---|---|---|---|
| 1 |
Texas Woman's University
Denton, Texas
|
$10,948 | $38,829 | $8,648 | 44.2% | 93.6% |
| 2 |
Ferris State University
Big Rapids, Michigan
|
$12,202 | $42,682 | $13,630 | 47.9% | 87.9% |
| 3 |
University of Georgia
Athens, Georgia
|
$13,816 | $42,123 | $11,180 | 87.2% | 42.6% |
| 4 |
Youngstown State University
Youngstown, Ohio
|
$11,877 | $35,416 | $10,791 | 52.9% | 80.6% |
| 5 |
Eastern Kentucky University
Richmond, Kentucky
|
$9,962 | $29,250 | $10,130 | 49.7% | 64.3% |
| 6 |
Dominican University
River Forest, Illinois
|
$15,113 | $41,565 | $37,844 | 62.4% | 89.5% |
| 7 |
University of North Texas
Denton, Texas
|
$14,352 | $39,261 | $11,164 | 59.6% | 79.1% |
| 8 |
Concord University
Athens, West Virginia
|
$9,983 | $27,126 | $9,700 | 42.3% | 91.4% |
| 9 |
Texas State University
San Marcos, Texas
|
$16,438 | $37,208 | $11,450 | 56.2% | 87.7% |
| 10 |
Stephen F Austin State University
Nacogdoches, Texas
|
$15,152 | $33,993 | $10,600 | 51.7% | 89.5% |
| 11 |
University of Central Missouri
Warrensburg, Missouri
|
$15,336 | $33,993 | $9,739 | 49.4% | 71.3% |
| 12 |
Indiana University of Pennsylvania-Main Campus
Indiana, Pennsylvania
|
$17,216 | $37,054 | $11,380 | 52.4% | 91.9% |
| 13 |
Fashion Institute of Technology
New York, New York
|
$22,024 | $45,889 | $6,170 | 83.3% | 52.8% |
| 14 |
Central Michigan University
Mount Pleasant, Michigan
|
$16,041 | $32,925 | $14,190 | 61.8% | 79.0% |
| 15 |
Northwood University
Midland, Michigan
|
$26,429 | $53,775 | $33,000 | 61.1% | 79.7% |
| 16 |
Sam Houston State University
Huntsville, Texas
|
$16,025 | $31,305 | $9,228 | 55.1% | 84.6% |
| 17 |
Kent State University at Kent
Kent, Ohio
|
$19,614 | $37,526 | $12,846 | 65.5% | 88.0% |
| 18 |
Texas Tech University
Lubbock, Texas
|
$20,071 | $37,568 | $11,852 | 67.5% | 67.3% |
| 19 |
Mount Mary University
Milwaukee, Wisconsin
|
$18,295 | $33,993 | $34,390 | 58.9% | 69.5% |
| 20 |
University of Central Oklahoma
Edmond, Oklahoma
|
$18,990 | $33,993 | $8,522 | 37.5% | 69.9% |
| 21 |
Bowling Green State University-Main Campus
Bowling Green, Ohio
|
$20,918 | $36,533 | $14,081 | 62.8% | 78.7% |
| 22 |
Eastern Michigan University
Ypsilanti, Michigan
|
$17,084 | $29,685 | $15,510 | 45.5% | 83.2% |
| 23 |
Meredith College
Raleigh, North Carolina
|
$20,197 | $35,060 | $43,936 | 65.0% | 73.2% |
| 24 |
Berkeley College-Woodland Park
Woodland Park, New Jersey
|
$20,549 | $34,187 | $28,600 | 44.8% | |
| 25 |
Johnson & Wales University-Online
Providence, Rhode Island
|
$21,611 | $35,849 | $13,365 | 67.5% | |
| 26 |
SUNY College of Technology at Delhi
Delhi, New York
|
$17,387 | $28,443 | $8,710 | 48.0% | 83.2% |
| 27 |
Saint Joseph's University
Philadelphia, Pennsylvania
|
$35,487 | $55,371 | $51,340 | 79.8% | 88.7% |
| 28 |
Marymount University
Arlington, Virginia
|
$25,153 | $39,009 | $39,050 | 57.9% | 81.4% |
| 29 |
Louisiana State University and Agricultural & Mechanical College
Baton Rouge, Louisiana
|
$20,015 | $30,305 | $11,954 | 71.0% | 75.7% |
| 30 |
Fisher College
Boston, Massachusetts
|
$25,702 | $38,289 | $35,013 | 28.4% | 74.2% |
| 31 |
Lasell University
Newton, Massachusetts
|
$24,944 | $36,560 | $26,000 | 53.2% | 73.2% |
| 32 |
University of Bridgeport
Bridgeport, Connecticut
|
$24,786 | $35,420 | $35,760 | 48.1% | 81.5% |
| 33 |
Thomas Jefferson University
Philadelphia, Pennsylvania
|
$28,163 | $40,017 | $45,683 | 68.2% | 88.9% |
| 34 |
Berkeley College-New York
New York, New York
|
$25,133 | $33,423 | $28,600 | 40.3% | |
| 35 |
Woodbury University
Burbank, California
|
$28,248 | $37,208 | $44,886 | 54.8% | 62.6% |
| 36 |
Texas Christian University
Fort Worth, Texas
|
$33,531 | $43,426 | $57,220 | 85.6% | 56.1% |
| 37 |
Stevenson University
Owings Mills, Maryland
|
$26,806 | $34,526 | $39,708 | 66.4% | 84.1% |
| 38 |
Mercyhurst University
Erie, Pennsylvania
|
$27,263 | $33,993 | $44,510 | 58.7% | 80.6% |
| 39 |
Marist College
Poughkeepsie, New York
|
$39,660 | $49,344 | $46,140 | 79.8% | 62.9% |
| 40 |
Johnson & Wales University-Charlotte
Charlotte, North Carolina
|
$28,901 | $35,849 | $40,408 | 52.1% | 73.3% |
| 41 |
LIM College
New York, New York
|
$37,514 | $45,215 | $31,950 | 53.0% | 83.8% |
| 42 |
Stephens College
Columbia, Missouri
|
$23,277 | $27,947 | $28,200 | 46.5% | 64.2% |
| 43 |
Baylor University
Waco, Texas
|
$41,942 | $46,478 | $54,844 | 80.2% | 45.9% |
| 44 |
Johnson & Wales University-Providence
Providence, Rhode Island
|
$32,478 | $35,849 | $40,408 | 54.9% | 83.4% |
| 45 |
Immaculata University
Immaculata, Pennsylvania
|
$29,464 | $29,685 | $28,550 | 64.5% | 69.7% |
| 46 |
Southern New Hampshire University
Manchester, New Hampshire
|
$33,742 | $31,852 | $16,450 | 44.9% | 96.4% |
| 47 |
Cheyney University of Pennsylvania
Cheyney, Pennsylvania
|
$9,837 | $10,904 | 16.2% | ||
| 48 |
University of Northwestern Ohio
Lima, Ohio
|
$20,609 | $12,930 | 54.2% | ||
| 49 |
Howard University
Washington, District of Columbia
|
$47,919 | $33,344 | 68.9% | 53.4% | |
| 50 |
Lipscomb University
Nashville, Tennessee
|
$25,610 | $38,824 | 68.7% | 71.1% |
Frequently Asked Questions
What explains the wide earnings gap between programs?
Graduates from Northwood University earn $53,775 annually while those from Concord University start at $27,126, a difference of $26,649. Location plays a major role, with Fashion Institute of Technology in New York producing $45,889 earners compared to smaller market schools. Program focus also matters, as schools emphasizing retail management and supply chain operations typically see higher starting salaries. The 87.2% graduation rate at University of Georgia versus 42.3% at Concord University suggests stronger career services and industry partnerships at higher-performing institutions.
How do public and private schools compare for value?
Public institutions dominate the affordable end, with Eastern Kentucky University costing just $9,962 net compared to Northwood University's $26,429. However, Northwood University graduates earn $53,775 annually, the highest in this analysis, while Eastern Kentucky graduates start at $29,250. Dominican University offers a middle ground at $15,113 net cost with $41,565 earnings. The data shows 13 public schools versus 2 private institutions, with publics generally providing better immediate affordability but varying long-term earning potential.
Is Fashion Institute of Technology worth the higher cost?
Fashion Institute of Technology charges $22,024 net cost but produces graduates earning $45,889, ranking third in salary outcomes. The school maintains an 83.3% graduation rate and 52.8% acceptance rate, indicating selectivity and student success. Located in New York's fashion district, students gain access to major retail headquarters and luxury brands. The $19,905 average debt load remains reasonable given the earning potential in specialized fashion merchandising and luxury retail sectors.
Does graduation rate correlate with program cost?
University of Georgia achieves the highest graduation rate at 87.2% with a moderate $13,816 net cost, proving expensive doesn't always mean better outcomes. Fashion Institute of Technology follows at 83.3% graduation rate despite charging $22,024 annually. Conversely, Concord University has the lowest graduation rate at 42.3% while also offering the most affordable option at $9,983. The correlation between cost and completion rates appears weak, with institutional support and student preparation playing larger roles than price alone.
Where do graduates find the best job markets?
New York leads earning potential with Fashion Institute of Technology graduates earning $45,889 in the nation's retail capital. Texas shows strong opportunities across multiple schools, with University of North Texas graduates earning $39,261 and Texas Woman's University producing $38,829 earners. Michigan markets support Central Michigan University graduates at $32,925, while Georgia's retail sector helps University of Georgia graduates achieve $42,123 annually. Regional economic strength and proximity to major retailers significantly impact starting salary ranges across these programs.
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Net price reflects the average cost after grants and scholarships for first-time, full-time students. See our methodology for details.